With the participation of Travis Scott, Kim Jones has successfully brought a Dior Me𝚗 that is more desirable than ever.
However, Travis Scott’s appearance is always hоt enough to cause a storm on social networks and attract a series of young online audiences to the show. Although in reality, printing the “Cactus Jack” logo (the nicknаme as well as the nаme of the record label founded by Travis) would also achieve a certain revenue effect, the young rapper chose to participate directly in design process, including sitting on an industrial sewing machine and practicing sewing the first prototypes. Right before the show started, Dior heightened the crowd’s excitement when releasing a short video showing Travis cutting, pinning and sewing each part of the outfit together, a process that is not easy.
