Beyonce Wows in Low-Cut Dress for Eye-Popping Ad to Promote Hair Care Brand Cécred
Beyonce wowed wearing an eye-catching ensemble while appearing in a new Instagram video on Sunday to promote her hair care brand Cécred.
The Crazy In Love songstress, 43, celebrated the products officially hitting shelves in Ulta Beauty stores across the country.
In the short reel, the Grammy winner stunned in a long-sleeved, black dress that contained a plunging neckline on the front for a sultry flare. The outfit also had various silver-beaded embellishments on the material for a flashy touch to the look.
Beyonce was seen applying Cécred nourishing hair oil ($44) to her voluminous platinum locks that flowed down in elegant waves past her shoulders. The star accessorized the ensemble with large, silver earrings as well as chunky rings to her hands for a finishing touch.
Her makeup was glammed up for the ad, comprising a layer of mascara on her lashes and shimmering gold shadow around her eyes. A warm blush was added to her cheekbones and a glossy, nude-colored tint was applied to her lips.
After applying some of the hair oil, Beyonce passed the bottle over to her mother, Tina Knowles, who made a surprise appearance in the clip. Tina was filmed sitting in a comfy chair at a Cécred salon, sporting a stylish denim jumpsuit secured with a thick red belt around her waist.
The caption of the video, shared on both Cécred and Ulta’s Instagram accounts, read: ‘Operation get @cecred at @ultabeauty is officially COMPLETE, with the help of the big boss and founder, @beyonce! Available NOW at your local Ulta Beauty store and ultabeauty.com.’
A couple of months earlier in February, Beyonce announced that her hair care brand would be available at Ulta Beauty stores throughout the U.S. beginning on Sunday, April 6.
During an interview with WWD, Beyonce expressed her excitement about expanding the brand to the beauty retailer, emphasizing the connection with hair and the importance of community in her journey.
Beyonce has been keeping busy and is preparing for her Cowboy Carter Tour, which kicks off later this month on April 28 in Los Angeles.
